JVIS 2023 Detroit Auto Show Recap

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JVIS was proud to be back at this year’s North American International Auto Show, one of the most influential automotive events in the world, which took place Sept. 13-24 at Huntington Place in downtown Detroit. 

The event kicked off with Media Day on Sept. 13 and Technology Days AutoMobili-D on Sept. 13-14, where automakers and industry suppliers had the opportunity to debut new products and emerging mobility technologies prior to opening to the public.

The JVIS team was one of the many automotive technology companies, startups and universities on display in the AutoMobili-D technology showcase that occupied 85,000 square feet on the main show floor. Powered by the Michigan Economic Development Corp. and the Office of Future Mobility and Electrification, this year’s AutoMobili-D featured innovative and future technologies from AI platforms and cutting-edge software to advanced charging stations and drones. This expanded exhibit area featured more than 53 mobility and technology displays as well as 150 startups in the Plug and Play Detroit Startup Arena. 

As a Michigan-based automotive supplier, JVIS appreciated the opportunity to be among those on display at AutoMobili-D. Not only were we able to connect with the innovator community, industry leaders and event partners, but JVIS brought our virtual-reality experience to the Detroit Auto Show to showcase some of our capabilities such as surface heating, lighting and electrical technologies supporting the shift to electric vehicles. 

In keeping with the North American International Auto Show’s decades of tradition, several carmakers made news unveiling new vehicles and significant updates at this year’s show in Detroit: 

  • GMC revealed the all-new 2024 GMC Acadia that is longer, wider and taller than its predecessor and features an all-new premium-appointed interior, elevated exterior design language, enhanced suite of technology and an extensive list of standard safety features. 
  • General Motors also unveiled a refreshed version of the Cadillac CT5 sedan with a restyled front grill and refreshed interior with a large new touchscreen for the 2025 model year. 
  • Ford Motor Co. rolled out the revamped 2024 Ford F-150 pickup truck lineup with updated engines and new interior and exterior designs, including a new tailgate that allows customers to access the vehicle’s bed like a standard door as well as a traditional drop-down tailgate. 
  • Stellantis revealed an updated version of the 2024 Jeep Gladiator pickup truck featuring a refreshed version of the iconic Jeep grille, upgraded touchscreen and Uconnect 5 system, and other new off-road features. 

In addition to the emerging technologies on display, the 2023 Detroit Auto Show’s Charity Preview event drew more than 5,000 people to downtown Detroit the night before the show opened to the public. The annual black-tie fundraiser raised more than $2 million to support five standalone children’s charities in southeast Michigan and the Detroit Auto Dealers Charitable Foundation Fund at the Community Foundation for Southeast Michigan. 

The 2023 Detroit Auto Show was more than a 12-day automotive and mobility celebration in the Motor City. This premier event represents the energy and excitement driving the transformation of the national and global auto industry. At JVIS, we are grateful to have been a part of such invigorating event, and we look forward to what the future holds for the North American International Auto Show and our ever-evolving industry.