JVIS was proud to sponsor the 2022 Detroit Auto Show in September. This unique event was not just an opportunity to share our innovative technology with attendees. As a Michigan-based automotive supplier, we were also able to connect and share our expertise with our auto industry colleagues.
This year’s North American International Auto Show in Detroit featured a different format than previous years; however, just as the auto industry continues to evolve, its premier event is no different. Many of the attendees we talked to enjoyed the more family-friendly approach with new indoor and outdoor experiences including street course ride-and-drives; air mobility demonstrations; daily entertainment; Detroit-centric artists and popular street food; as well as the all-new Dinosaur and Off-Road Vehicle Encounters, loaded with prehistoric creatures and rugged SUVs, the “world’s largest rubber duck,” and the Monster Truck Throwdown..
Our JVIS booth, located on the main show floor inside Huntington Place, showcased a variety of components and systems we provide OEMs that are currently in production and on many of the vehicles displayed at the Detroit Auto Show. We also offered virtual reality sessions that gave visitors the VR experience of a new full interior and exterior vehicle design JVIS is developing for a startup car company.
In addition to the hundreds of thousands of car buyers, families, and industry professionals, this year’s Detroit Auto Show attracted many local, state, and national leaders. Not only was it the first time a president attended the auto show, but several major policy initiatives were also announced, including $900 million in federal infrastructure funding to build EV chargers across 53,000 miles of the national highway system in 34 states and Puerto Rico, as well as a multibillion-dollar investment in Michigan supporting two new electric vehicle battery manufacturing projects and creating thousands of jobs.
On the local level, the JVIS team had the opportunity to meet with Macomb County Executive Mark Hackel — who represents headquarters’ hometown — and showcase some of the innovative technology taking place in our backyard. We connected with various people that live and work in our community and gave them a firsthand look at what we do and how we support OEMs. We also had a chance to meet with many students about career pathways and opportunities in the auto industry
The 2022 Detroit Auto Show was more than a 12-day mobility immersion tour of Detroit and southeast Michigan, it represented the excitement and transformational energy driving the national and global auto industry. All of us at JVIS are thankful to have been a part of such an invigorating event, and we look forward to what the future holds for the North American International Auto Show and our ever-evolving industry.