TIR Illuminated Cup Holders

The First Cup Holder of Its Kind

Utilizing cutting-edge technology, new materials and smaller, brighter LEDs, JVIS has developed the world’s first Total Internal Reflectance (TIR) cup holder.


Meticulously designed and engineered into a beautiful, continuous form, these ultra-efficient cup holders offer many benefits:

  • Designed to use less power and deliver high visual performance
  • For the first time, the cup holder becomes the light guide
  • Can be customized to showcase a brand logo or unique visual design


Technology UsedKinematics

Our kinematics solutions take the way products look, feel and move to a whole new level with quality and design that exceed customer expectations.

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Technology UsedLighting

Utilizing the latest LED technology, JVIS has engineered unique lighting components for every area of a vehicle, as well as for a variety of commercial and consumer products.

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Our team of experts pioneered an innovative new way of transmitting light within a design. Let us help you with your next project.


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