Minneapolis-based interior designer, Susie Ries, knows how a simple coat of paint can truly transform a space in any home or office. But after years of seeing portions of bathroom walls left unpainted because people could not reach to paint behind the toilets — she knew there had to be a better way. She had an idea for a tool that would let people easily color the wall behind those toilets, as well as other tough-to-reach places, like hard-to-move furniture, appliances, flat screen TVs, radiators and more. Armed with a prototype she created herself, Susie needed a partner who could design, manufacture and help her market this product …and ultimately transform the painting process forever.

The JVIS Solution

The Results

JVIS made hard-to-reach, easy-to-accomplish.

The Paint Behind product quickly made an impact in the home improvement industry. From professional painters and interior designers to homeowners looking for ways to simplify their occasional painting project — the excitement about Paint Behind was instant. Susie Ries brought her idea to the experts at JVIS, and they designed, engineered, manufactured and marketed an industry-changing product.

Painters everywhere are now able to easily Paint Behind areas such as toilets, refrigerators, stoves, washer and dryers, wall-mounted flat-screen TVs, gutters and downspout, and cabinets.

Achieving global sales online at


Being sold by various major retailers, including Sherwin Williams and Ace Hardware
Making an impact at industry trade shows and events
Establishing a strong brand identity in the home improvement/decor industry

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Courtney Evans
Position, Company

From concept to consumer, we are JVIS.


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